More scandal than glamour at runway show in Punta del Este

Translated by Brian Schwarz

Originally published January 4, 2010 in "Observa" of Montevideo, Uruguay (observa.com.uy) under the heading Poco glamour y mucho escándalo


PUNTA DEL ESTE, URUGUAY - Featuring his classic “moving heads”, Argentine hairstylist Roberto Giordano this Sunday held his traditional runway show in Punta del Este. This time, the soiree was absent of the big Argentinean stars such as Susana Giménez, Moria Casán, Diego Maradona or Viggo Mortensen, who have been known to occupy the first few rows fronting the catwalk.

This year Giordano chose the Hotel Conrad as the backdrop for his show. He was accompanied by his personal friend and co-director, famous Argentinean hairstylist Teté Coustarot, who thanked national customs director Ricardo Prato following the incident in which the dresses that were used in the runway show were confiscated.

Lacking famous names at the event, Giordano pointed out that among the crowd were inspectors from the [Uruguay’s] internal revenue service (DGI), which was on hand doing audits.

Unlike in past years, the show was not held outside, nor did it register any relevant surprises. Apart from models like Sofía Zámolo, Dolores Barreiro and Rocio Guirao Díaz, among others, very few recognizable faces were to be seen.

The mother of chocolate magnate Ricardo Fort was one of the special guests. Marta Fort appeared to be very cordial with those present and even gave a CD as a gift to Giordano. Actor Gabriel Corrado, another who never misses the classic event, enthusiastically applauded each of the models.

Also pointed out among those in attendance were singer and actress Lola Ponce, who is famous in Italy, and Argentine fashion designer Carlos Di Domenico.